︎Currently open to work

Fourteen years ago, I left my tiny town in search of a new home in sunny Singapore. With nothing but pen and paper, I’ve built a paper house of ideas, reinforced with pixels over the years.

It now houses a hybrid advertising creative with a focus on integrated, digital/uiux and social. But, that’s not all. I’ve kept a special room for branding and prints as well. As for the curious and adventurous, take a peek into room404.

Make yourselves at home.

Mandai Singapore: Ranger Buddies Quest
Branding, Art direction, Experiential, Digital

Ranger Buddies Quest is an innovative product that allows kids to experience zoos in a new gamified way. The idea was an interactive gaming learning experience through smart binoculars, transforming Mandai Wildlife Reserve into 28 hectares of digital playground. The smart binoculars also doubles up as an analog way-finder, interactive device and a game console.

︎ View project

National Council Against Drug Abuse: ‘Every high ends in a low’
Integrated campaign

HIGH is Singapore’s first interactive short film that lets you walk in the shoes of the main protagonist, Nick. The audience is able to make decisions on behalf of Nick to experience the highs and the lows of drugs. Through these choices, we want people to learn that every decision has its consequences. The short film has a total of 4 different endings.

︎ View project

evian: The True Source
Digital campaign

Billions of bottled water sold each year. Millions of consumers with...thousands of water brands to choose from. So, how do we make Evian the ultimate source of hydration in a market spoilt for choice? Specifically in Asia Pacific.
We brought consumers back to the source. Evian: The True Source.

︎ View project

Shiseido: Ultimune 3.0
Social, AR filter game

To launch Shiseido’s new serum - Ultimune 3.0, we sold in an additional ‘One More Thing’ idea - alongside the film team - to help the brand increase reach by engaging with the younger audience on social media. We were tasked to educate the millenials key selling points of the serum in combating skin aggressors in a fun, interactive way.

︎ View project

#MMahjongCNY
Social, Art direction

This Lunar New Year, MM is going digital with fun Mahjong tile stickers. Featuring 8 different designs, we took a spin on our interpretation of what each tile and flower could mean – in conjunction with the spirit of MM and lunar new year. These stickers will then be shared and made public for everyone to use on social media. Like the game itself, may the god of fortune smile upon you with the best combo of mahjong tile stickers!

︎ View project