evian: The True Source
Integrated campaign
Client: evian
Advertising Agency: Media.Monks
Microsite Link
What the project is about
Billions of bottled water sold each year.
Millions of consumers with...thousands of water brands to choose from.
So, how do we make Evian the ultimate source of hydration in a market spoilt for choice? Specifically in Asia Pacific. We brought consumers on a journey back to the true source
— the French Alps. With our research showing a rising interest of endless runner games (some reaching downloads of 18 million) and global brands tapping into gamification as a way to connect with consumers, we wanted to create a brand experience that showed how there’s nothing more essential to life than fresh spring water by creating a game that was as intuitive as drinking water. By doing so, we kept Evian top-of-mind for APAC bottled water drinkers.
The outcome
(Visit the Microsite | Watch the Full Gameplay)
The Results
We reached an audience of 9.4 million in APAC, with 15,500 player participations, a game completion rate of 73%, with an average 7 min engagement per visit.
Also, we made it to fwa of the day on 5 September 2022!
Senior Creative: Haniah Omar
Creative / Art Director: Joanna Lim
Senior Writer: Lyla Murugayah
Producer: Jia Chin
Account Manager: Kimberly Yeo
Strategy Director: Stefanie Tyan
Project Manager: Tim Blokker
Creative: Laurens Martens
Creative: Jelske Driessen
Art Director: Elbert Niezen
Lead Developer: Amber Van Os
Front-end Developer: Jaak Kivinukk
Front-end Developer: Dias Abishev
Back-end Developer: Edwin Luijten
QA Tester: Josh Bryan
Concept Artist: Andrea Gasparini
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011