Shiseido: Ultimune 3.0
AR game
Client: Shiseido
Advertising Agency: Media.Monks
What the project is about
To launch Shiseido’s new serum - Ultimune 3.0, we sold in an additional ‘One More Thing’ idea - alongside the film team - to help the brand increase reach by engaging with the younger audience on social media. We were tasked to educate the millenials key selling points of the serum in combating skin aggressors in a fun, interactive way.
The outcome
The process
Creative / Art Director: Joanna Lim
XR Creative: Jurriaan Gossink
Lead Illustrator: Mattyn Klaassen
Senior Producer: Rena Too
Business Director: Daphne Goh
Account Manager: Tricia Tan
Senior Project Manager: Tommy Lacoste
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
FWA of the day, 2022
evian : The True Source
Young Monks x Cannes x Netflix
Shortlisted, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
FWA of the day, 2022
evian : The True Source
Young Monks x Cannes x Netflix
Shortlisted, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011