WakuWaku
Microsite (Initiative proposal)
Client: WakuWaku
Advertising Agency: Dentsu Mobius
What the project is about
The brief was to design an interactive 'Coming soon' web page for the soon-to-launch WakuWaku variety show. Both concepts aimed to highlight the journey of Waku-Waku's travel from Japan to Singapore, with accompanying count down to the release date. Improvements were made for the second draft to appear closer to Waku-Waku's brand colours, which are red, white and black. Also, iconic illustrative characters for both Japan and Singapore were added in for more relevance.
The outcomes
Draft 1
Draft 2
Creative Director: Mike Middleton
Innovative Director: George Gally
Art Director: Joanna Lim
Draft 2
Creative Director: Mike Middleton
Innovative Director: George Gally
Art Director: Joanna Lim