The Learning Lab: ‘Little ones made for the big world’
‘Little ones made for the big world’
Integrated Campaign (New business proposal)
Client: The Learning Lab
Advertising Agency: dentsu X
What the project is about
Children are born with all the curiousity they will ever need. Little ones who abandon themselves wholly to silly pursuits and endless discoveries. All for the thirst to understand the big world around them.
Here at The Learning Lab, we want to bring exactly this world to them. We create a thirst for knowledge by helping them connect what they learn with experiences in the big world. The future belongs to the curious. And only at The Learning Lab. we nurture ‘Little ones made for the big world’. This is then communicated across relevant touchpoints - both offline and online.
Here at The Learning Lab, we want to bring exactly this world to them. We create a thirst for knowledge by helping them connect what they learn with experiences in the big world. The future belongs to the curious. And only at The Learning Lab. we nurture ‘Little ones made for the big world’. This is then communicated across relevant touchpoints - both offline and online.
The outcomes
01 OOH prints (offline)
002 OOH digital billboards (offline) - real-time, weather-responsive display
003 In-train takeover / printed leaflet (offline)
004 Web banners (online)
005 Youtube Skip Ad (online)
006 Facebook Carousel Ad
Associate Creative Director: Mae Ong
Art Director: Joanna Lim
Copywriters: Pamela Ho
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011