Supernova
Prints, Poster, Infographics
What the project is about
This is a double-sided infographic poster based on the interpretation of Pink Floyd’s ‘Breathe’. Various types of data are extracted and visualised using simple graphic elements. The poster design final outcome is inspired by the refracted rainbow colours from the album cover and the psychadelic vibes from the song and its era.
(Pink Floyd - Dark Side of The Moon album cover) ‘Breathe’ is a song about advices being given to the young about life and what to expect in the society. The implication is that life is short, you should use the time wisely and make it worth living. Derived from the word ‘breathe’, the idea of ‘oxygen’ came about, and hence it inspired this piece where the graphic elements is mainly made up of tiny circles to represent the little particles. Each circle represents a second of the song.
The concept of the poster is to reflect the message of the song ‘Live fast, die young’. The ‘tiny particles’ are arranged and presented in an outward explosive manner to signify the birth of a child and its sprint towards working life and the society. The less dense part of the ‘tiny particles’ that breaks away from the ‘solar system circle’ represents the minority who thrive hard to break boundaries and make their lives worth living. The 3D glasses allows the user to experience the data visualisation in a psychadelic manner and to reveal the hidden message of the song.
The outcome
Front
Back
Hidden message revealed
Message concealed
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011