Singapore Life: #NextGenLife
Social, Digital
Client: Singapore Life
Advertising Agency: Dentsu Singapore, dentsu X
What the project is about
Singapore Life is a life insurance company built on the belief that the world needs a better life insurer which uses technology to provide a better insurance experience. The Singapore Life ‘Birth’ campaign anchors on the raw emotions experienced by parents when a new life is born. The campaign features six pairs of real-life parents during the moments of a live birth and aims to remind viewers of the innate need to celebrate life and protect the people they love. On social, we aim to deliver relevant content to increase brand awareness and resonance.
The outcomes
The campaign video
Mobile banner
Social Playbook (Full view available upon request)
- A brand guideline for Singlife on social
Facebook carousel Ad
Facebook social posts
Website ︎ Visit website
Edm
Cab Skin
Accounts
Account Director: Jaspreet Kaur
Account Manager: Stephanie Holzhuber
Senior Account Executive: Brenda Yew
Account Executive: Georgia Tan
Creatives
Executive Creative Director: Andy Greenaway
Associate Creative Director: Matthew Crescenzo
Project Manager: Endy Susanto
Art Directors : Mustapha bin Zainal, Joanna Lim
Copywriter: Zee Yeo
Production: VHQ Post, Yellowbox
Song Writer: Stephen Foster
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011