M1: CNY is more fun with M1
Integrated, Print, Social
Client: M1
Advertising Agency: Dentsu Singapore
What the project is about
With more connections, comes more fun.
This festive season, M1 brings more fun to every occasion with more connectivity.
The outcomes
01: Newspaper print ad
02: Vertical social video
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03: Facebook Carousel
Business Director: Pearlina Chan
Account Director: Martin Ong
Account Executive: Jackson Yeo
Producer: Dorathy Goh
Project Manager: Deric Tan
Associate Creative Director: Justin Kuruvilla
Head of Art: Trevor Lim
Art Director: Joanna Lim
Copywriter: Nicole Sze
Illustrator: Nicodemus Loh
FA Artist: Poh Heong
Production House: Teo Studios
03: Facebook Carousel
Business Director: Pearlina Chan
Account Director: Martin Ong
Account Executive: Jackson Yeo
Producer: Dorathy Goh
Project Manager: Deric Tan
Associate Creative Director: Justin Kuruvilla
Head of Art: Trevor Lim
Art Director: Joanna Lim
Copywriter: Nicole Sze
Illustrator: Nicodemus Loh
FA Artist: Poh Heong
Production House: Teo Studios
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011