Lucozade: #YourSportYourRules
Social
Client: Suntory - Lucozade
Advertising Agency: dentsu X
What the project is about
The brief was to create a awareness for a sports drink new to the Singapore market. People are still unfamiliar with the Lucozade brand, so we connected the brand with sports people love, thus making the brand relevant to Singaporeans.
The #YourSportYourRules campaign is a light-hearted take on encouraging regular people in Singapore to exercise and embrace sports no matter how big or small.
The outcomes
Interactive Facebook post that acts like a voting mechanism to get the audience to chip in their opinions.
Various Facebook Social Posts
Account Director: Iking Uy
Account Executive: Amanda Poh, Shaun Lee
Project Manager: Endy Susanto
Associate Creative Director: Mae Ong
Art Director : Joanna Lim
Copywriter: Zee Yeo
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011