LTA: ThoughtfuliseMe
Ui/Ux
Client: LTA (Land Transport Authorities)
Advertising Agency: dentsu X
What the project is about
This project was a collaboration with Dentsu Singapore to design and deliver an interactive microsite for the Thoughtfulise Me campaign. The audience can create and customise their own avatars to share on social. There are 2 main CTAs (call-to-actions) in this microsite: the customisation of avatars, and to join the Thoughtful bunch lookalike contest. The aim was to create awareness and user-generated contents on social.
The outcomes
Phase 1: The customisation of avatars.
Phase 2: The Thoughtful bunch look-alike contest
Account Manager: Stephanie Holzhuber
Account Executive: Shaun Lee
Creative Director: Mike Middleton
Project Manager: Allen Patiselano
UX Manager: Ian Lim
UX Designer: Angela Wozniak
Art Directors: Joanna Lim
Production House: Light and Shadow, H1 Studios
Account Executive: Shaun Lee
Creative Director: Mike Middleton
Project Manager: Allen Patiselano
UX Manager: Ian Lim
UX Designer: Angela Wozniak
Art Directors: Joanna Lim
Production House: Light and Shadow, H1 Studios
Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)
Achievements
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011
The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest
FWA of the day, 2022
evian : The True Source
Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022
Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016
Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’
Participation in Tokyo Designer's Week 2015
3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015
Diploma in Interactive Media Design,
Temasek Design School, 2013
Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011