Ellips Haircare: #HairGameStrong
Social Campaign
Advertising Agency: dentsu X
What the project is about
The brief was to create a short-term social campaign to increase brand awareness in South-East Asia. Through authentic storytelling, we want to put the spotlight on real-life #HairGameStrong women. It’s all about everyday challenges turned into real-life success stories. Through social platforms, we aim to empower and inspire more young women out there with these stories.
The outcomes
Hero video
Spotify banners
Facebook link ad
Facebook social posts
Facebook social posts - cinemagraphs
Account Director: Iking Uy
Account Executive: Amanda Poh
Project Manager: Endy Susanto
Associate Creative Director: Mae Ong
Art Director : Joanna Lim
Copywriter: Lena de Silva
Production House: Abundant Production, Prologue Pictures