D&AD 2013: BBC Sphere

Interaction Design, Mobile App, Ui/Ux






Client: BBC / D&AD
Status: A conceptual proposal submitted by Lasalle to D&AD 2013




What the project is about


We were asked to present an idea that uses open platforms to allow consumers to contribute, adapt and develop their own experience – to give the BBC news audience around the world a more global voice. To tackle this brief, a fully-customisable mobile application is designed with interactive features and immersive user experience such as the audio feed and augmented reality news experience.



The outcomes


















Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)







Contact

+65 91592491
joannalsgee@gmail.com

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Achievements

The Webby’s Awards: People's Voice Winner in Connected Products & Wearables, 2024
Markies Awards, 2024, Most Creative – Cause Marketing
Markies Awards, 2024, Most Creative – Digital
Markies Awards, 2024, Most Creative – Experiential
Markies Awards, 2024, Most Creative – Gamification Campaign
Mandai Singapore : Ranger Buddies Quest

FWA of the day, 2022
evian : The True Source

Innovative Category, Top 20
Young Monks x Cannes x Netflix, 2022

Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016

Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’

Participation in Tokyo Designer's Week 2015

3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015

Diploma in Interactive Media Design,
Temasek Design School, 2013

Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011