︎Currently nestled in Media.Monks Singapore 

Thirteen years ago, I left my tiny town in search of a new home in sunny Singapore. With nothing but pen and paper, I’ve built a paper house of ideas, reinforced with pixels over the years.

It now houses a hybrid advertising creative with a focus on integrated, digital/uiux and social. But, that’s not all. I’ve kept a special room for branding and prints as well. As for the curious and adventurous, take a peek into room404.

Make yourselves at home.




Recent Works

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National Council Against Drug Abuse: ‘Every high ends in a low’
Integrated campaign


HIGH is Singapore’s first interactive short film that lets you walk in the shoes of the main protagonist, Nick. The audience is able to make decisions on behalf of Nick to experience the highs and the lows of drugs. Through these choices, we want people to learn that every decision has its consequences. The short film has a total of 4 different endings.

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evian: The True Source
Digital campaign


Billions of bottled water sold each year. Millions of consumers with...thousands of water brands to choose from. So, how do we make Evian the ultimate source of hydration in a market spoilt for choice? Specifically in Asia Pacific.
We brought consumers back to the source. Evian: The True Source.

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Shiseido: Ultimune 3.0
Social, AR filter game


To launch Shiseido’s new serum - Ultimune 3.0, we sold in an additional ‘One More Thing’ idea - alongside the film team - to help the brand increase reach by engaging with the younger audience on social media. We were tasked to educate the millenials key selling points of the serum in combating skin aggressors in a fun, interactive way.

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#MMahjongCNY
Social, Art direction


This Lunar New Year, MM is going digital with fun Mahjong tile stickers. Featuring 8 different designs, we took a spin on our interpretation of what each tile and flower could mean – in conjunction with the spirit of MM and lunar new year. These stickers will then be shared and made public for everyone to use on social media. Like the game itself, may the god of fortune smile upon you with the best combo of mahjong tile stickers!

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M1: ‘Build Your One’
Integrated campaign


To reflect M1’s new made-to-measure mobile plan, the ‘Build Your One’ campaign champions the different mobile user personalities in a fun and quirky way. 

︎ View project





Joanna is a concept-driven creative who believes in storytelling through gamified experiences. After obesessing over digital and prints for 6 years in school,she ventured into the world of advertising and saw it as a huge playground for endless possibilities. Today, she has worked with clients ranging from FMCG, Beauty, and Telco. Some of these brands include Disney, Lucozade, Acer, M1 and Shiseido. In her free time, she takes her film cameras out for a spin. That, or binge-watch Netflix. She always appreciates a good plot and art direction. PS: Have you watched Love,Death, Robots? ;)







Contact

+65 91592491
joannalsgee@gmail.com

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Achievements

FWA of the day, 2022
evian : The True Source

Young Monks x Cannes x Netflix
Shortlisted, 2022

Bachelor’s Degree in Design Communication (Graphic Design),
Lasalle College of the Arts, 2016

Crowbar Awards 2016 Best of Design
‘The Commute - A Visual Bookmarking’

Participation in Tokyo Designer's Week 2015

3rd Place in Watsons Singapore Packaging Design,
Helping Hands Campaign, 2015

Diploma in Interactive Media Design,
Temasek Design School, 2013

Director's List (Top 5% in cohort),
Temasek Design School 2010 - 2011